In FATIMA, dissemination actions are embedded throughout the Work Packages for maximum impact, while a whole WP is dedicated solely to all aspects of dissemination, exploitation, and communication in order to disseminate the project activities and results in creative ways, to open markets for FATIMA products, and to raise awareness on the potential benefits of EO for sustainable food production in the wider community.

FATIMA dissemination and exploitation concept follows the community model of interconnected technical and social learning. Dissemination is pursued through creative new approaches, aiming at attracting the interest of a large audience. Social media will be used as far as possible along with other visual media and mass media, seeking collaboration with local TV professionals in each area.